Suan Sunandha Rajabhat University Conducts Field Survey in Tha Li Community

Advancing a Grassroots Economic Development Project toward Soft Power through the BCG Economy

On 22 December 2025, from 9:00 a.m. to 4:00 p.m., Assistant Professor Dr.Pattaravis Yoowattana, Director of Udon Thani Education Center, Lecturer Teerarat Amnartcharoen , Director of the Center for Special Affairs Administration, together with Lecturer Phirayu Seanbudda, Director of the Center for Academic Administration; Lecturer Amornrat Muenjitnoy, Head of the Logistics and Supply Chain Program; Ms. Anutida Sangsai, Policy and Planning Analyst; and students to conduct academic service activities in the field.

The activities were carried out under the Rajabhat University Strategic Project for Local Development, Fiscal Year 2026, entitled “The Project on Enhancing the Grassroots Economy and Community Product Standards toward Driving Soft Power through the BCG Economy.”

This field visit took place at the Hin Bridge Eco-Tourism Community Enterprise, Tha Li Subdistrict, Kumphawapi District, Udon Thani Province. The team conducted interviews and a needs assessment survey to collect area-based data for setting project goals and implementation guidelines that truly align with the local context and community potential.

The activity received strong cooperation from Ms. Wongwian Phonnamin, President of the Community Enterprise, along with Ms. Jariya Ayuphat and representatives of residents from Tha Li Subdistrict, who provided essential background information about the community and reflected local needs and challenges. The information gathered will be used in developing a spatial-based development plan for Tha Li Subdistrict in the next phase.

This initiative is aligned with the United Nations Sustainable Development Goals (SDGs), particularly SDG 10: Reduced Inequalities, through a participatory community-based approach aimed at improving quality of life, strengthening the grassroots economy, and leveraging local cultural capital to sustainably drive Soft Power.