PR NEXT GEN DAY 2 | Elevating Corporate Communication Offensives to Digital-Age Professional Standards.

Suan Sunandha Rajabhat University continues its intensive second day of the “Digital Corporate Communication Capability Development: PR Next Gen, Batch 1” training course.  It's transforming traditional PR thinking into strategic communication.

In the morning, participants received in-depth training on the topic of Writing for Public Communication Lab (News Writing)  led by Mr. Wisarut Sinphongphorn, Sports News Editor at TODAY News, who shared techniques for writing news that is “sharp, clear, and credible.”

The afternoon session continued with the topic of Interview & Question Craft Lab , where we practiced in-depth interview question formulation with Mr. Noppapatjak Attanon, Managing Editor at Workpoint Today, focusing on designing questions that create issues and extract key information professionally.

The evening concluded with group meetings with advisors  to analyze issues and frame communication strategies. And systematically define the direction for article production for each team.

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**Reported by Ms. Kalaya Prathaphan**

***Photos courtesy of the Public Relations Team, Suan Sunandha Rajabhat University.