SSRU PR Next Gen Batch 1 Kicks Off! Suan Sunandha University takes a Proactive Approach, Cultivating Digital Corporate Communication Professionals to Meet New Standards in the Content Era (Day 1)
Assistant Professor Dr.
Pattaravis Yoowattana, Director of Udon
Thani Education Center, assigned Miss.
Kalaya Prathaphan, from the Corporate
Communication Department of Udon Thani
Education Center, will attend the
training course “Developing
Corporate Communication Potential in the
Digital Age: PR Next Gen Batch 1”
to upgrade corporate communication
capabilities to keep pace with the
rapidly changing digital media context.
The opening ceremony was honored by Associate Professor Dr. Chutikarn Sriviboon, President of Suan Sunandha Rajabhat University, who presided over the opening of the course. Associate Professor Dr. Ruedech Kerdwichai, Chairman of the University Council of Suan Sunandha Rajabhat University, spoke about the strategic role and importance of corporate communication as a key mechanism for building the organization's image and trust. Corporate communication departments from various units of Suan Sunandha Rajabhat University participated in the event.
In this training session (Day 1), we were honored to have Mr. Kajorn Jiernaipanich (Mr. M), CEO of The Zero Publishing, share his knowledge on the topics of “Systematic Attitudes and Planning for Corporate Communication” and “Editorial Planning & Story Design Lab.”
The content focused on adjusting the mindset toward corporate communication, strategic content planning, and designing communication strategies that align with media consumers' behavior in the digital age.
The PR Next Gen
Course, Batch 1, marks a significant
step for the university in developing
the capabilities of its corporate
communication team to keep pace with the
world, build a focused corporate brand,
and position its image to become a
leading Rajabhat University. 
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** Miss. Kalaya Prathaphan / Report
*** Thank you to the Public Relations Team of Suan Sunandha Rajabhat University for the photos.
